Offer for TCO Group · November 2026 Adsome

RnB Winter Ball.Let's sell every seat.

Two arenas, one plan. More ads, a working pixel and your own customer list in Meta, so every pound you spend finds a buyer.

bp pulse LIVE, 10 December · The O2, 13 DecemberCarl Ström and Carl-Adam Stråberg

The engine Adsome

Built on data.Made to be seen.

Six years of making and testing ads at volume. Now for every show you put on sale.

★

NominatedSwedish Content Awards 2026

★

A Swedish GrammyGrammis 2023, on an album Carl-Adam worked on

10.11xAverage return on ad spend£10.11 back for every £1 spent on ads.*

£5M+Tracked sales for clientsIn campaigns run by Adsome.*

12,000+Ads deliveredFilm, stills and variants at volume.

70+Five-star reviewsOn Google and Trustpilot.

*Tracked in Meta since the start, six years and over 80 clients.

WORKED WITHCASTELLUMHBO MAXUNIVERSALALECTA PENSIONUPPSALA UNIVERSITYMANCHESTER UNITED

What we heard Adsome

Meta is flying blind.That is fixable.

You spend about £300 a day, but Meta cannot see who buys a ticket, so it cannot go and find more people like them. We think the fix is more ads and better data, not more budget.

(01)No pixelAXS and Ticketmaster send you daily reports, but Meta never learns who bought.

(02)Four ads liveMostly text. Meta needs many versions to find the one each person reacts to.

(03)80K list unusedYour past buyers, and people like them, are probably the easiest tickets to sell.

(04)Single digits a dayAbout 5,000 seats in Birmingham by 10 December needs double digits a day.

Adsome Film · TCO GroupFrom our call, 11 Nov 2026 · London at The O2 is selling well

The plan

Four moves.In this order.

(01)Access firstWe go through the ad account, pixel and Business Manager with you on a shared screen, before any money is spent.

(02)Pixel on AXS and TicketmasterWe talk to your account managers and connect the Meta pixel, so Meta learns who actually buys.

(03)Your list in MetaYour 80K customers become an audience, and a lookalike of the people most like them.

(04)20+ new adsVideo, stills and carousels from press photos, posters and YouTube. Then the budget moves to the ads that sell.

Adsome Film · TCO GroupAI only where it looks real and the artists sign it off

Galenskaparna · Gott och Blandat Adsome

Sold out. Again and again.

Adsome Film · TCO GroupClick a film to play

CONFIDENTIAL

Case 1 of 3

Galenskaparna.Gott och Blandat.

Ad management, short films and image ads per city.

Ad spend£37,294

Ticket revenue£381,989

ROAS10.24x

Meta Ads Manager screenshot, Galenskaparna

Adsome Film · TCO GroupMeta Ads Manager, campaign names blurred. Converted from SEK at 13.24 SEK per GBP

Smokie · The Legacy Tour Adsome

7 nights. 7 sold-out arenas.

Adsome Film · TCO GroupClick a film to play

CONFIDENTIAL

Case 2 of 3

Smokie.The Legacy Tour.

Ad management, short films and image ads per city.

Ad spend£13,340

Ticket revenue£110,518

ROAS8.28x

Adsome Film · TCO GroupMeta Ads Manager, campaign names blurred. Converted from SEK at 13.24 SEK per GBP

Christer Sjögren · The Best Of Adsome

Same show. Multiple formats for ads.

Stockholm

Elvis and Sinatra

Blue Hawaii

Adsome Film · TCO GroupClick a film to play

CONFIDENTIAL

Case 3 of 3

Christer Sjögren.The Best Of.

Ad management, short films and image ads per city.

Ad spend£5,609

Ticket revenue£26,773

ROAS4.77x

Meta Ads Manager screenshot, Christer Sjögren

Adsome Film · TCO GroupMeta Ads Manager, campaign names blurred. Converted from SEK at 13.24 SEK per GBP

Price

A pilot per show. Ad money separate.

PILOT PRICE, ALL IN£950 per show and venueThe ads, the copy, the pixel and list setup, and running the account. Birmingham and London together come to £1,900.

NO COMMISSIONNo cut of your ticket sales.This is a pilot. If it works, we talk about the shows you have coming next year.

AD BUDGETYours, paid to MetaAbout £300 a day today. We put that same money to work, and more in a payday week is your call.

ARTIST SIGN-OFFYou approve every adNothing goes live before you and the artists have said yes.

REPORTINGPer showSpend and tracked ticket sales for Birmingham and London.

Adsome Film · TCO GroupPrices exclusive of VAT

What we need from you Adsome

Five things.Then we start.

(01)Partner access in Business ManagerOne invite covers the ad account, the pixel and the Facebook and Instagram pages. If it is a mess, we set it up with you on a shared screen.

(02)Ads and contentEvery ad, press photo, poster and clip you have for the shows.

(03)AI guidelinesWhat the artists allow, and what they do not.

(04)Customer listYour own database, as a CSV file.

(05)AXS and Ticketmaster contactsYour account managers, so we can set up the pixel.

Adsome Film · TCO GroupWe check the access with you first, before any spend

Next step